by John Brooker | May 16, 2012 | Facilitate meetings, Innovate, Tools
Yes! And… Creative Gorilla # 126 How can you sell your proposition if people don’t understand it…? “ Sometimes we can’t see the wood for the trees” Proverb Need to sell an idea? Define your proposition? This month, the British public has been in uproar over a government plan to sell off the forests in England. At its heart, there were some good ideas in this proposal that people didn’t understand. Often, a good idea fails because people do not understand it properly, as the idea owner does not explain it effectively, e.g. they do not clarify the benefits or they have not considered all the risks. So One way to overcome this issue is to develop a proposition statement. How do you do this? Here is a structured approach that you should find useful. 1. Develop an Initial Proposition Statement (IPS) for your idea. Use “Who? What? Why? Where? When? and How?” questions to build it. As a rule of thumb, your IPS should include the following points: The problem the proposition solves Whom it will impact / who wants or needs it A description of the solution, explaining how it solves the problem (benefits) and how much of the problem it solves How it differs from competing products As an example, let’s take a real situation from the payments’ business (I will steer clear of the trees!) in which I have much experience. This idea arose a few years ago and has now been implemented, however, as I do not know the original proposition statement, I have created one: “Acquirers of card transactions currently earn no revenue from...
by John Brooker | May 2, 2012 | Facilitate meetings, Innovate, Tools
The Creative Gorilla #112 Use Mind Mapping to help you find solutions… “Creativity is the development of original ideas, concepts and solutions using imagination and association – this is the premise of the mind map.” Tony Buzan, with Chris Griffiths, in Mind Maps for Business Would you like to enhance your solution finding? Next week, we are taking our children to Germany, to see our football team Fulham play Wolfsburg in the quarterfinals of the Europa League. This is our first ever match abroad and yesterday we went on line to a route planning web site to find out how to drive there. I looked at the detailed list of instructions, which didn’t help much to get an overview. Next I viewed the interactive map but after a minute or so of fiddling, I confess I borrowed my son’s atlas and in a few seconds was able to use my imagination to visualise the route and association to work out the rough distance to three nearby towns for potential hotels. Having obtained a sense of relief at confirming our travel details, I was delighted too that this atlas, with its very clear visualisation and structure, gave me a useful introduction to this article, imagination and association being at the core of how Mind Maps work. I recently attended a course led by Tony Buzan and others, to become a licensed Buzan Mind Mapping instructor and thought I would share how we can use Mind Maps for, amongst many other things, creativity. Many of you will know the concept of left and right brain, the left side of...
by John Brooker | Apr 28, 2012 | Facilitate meetings, Innovate, Tools
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by John Brooker | Apr 23, 2012 | Tools
Reason for Use It is a challenge to dream up an idea from nothing if you believe what Koestler says[1]: “The creative act … does not create something out of nothing;” As he continues, most ideas come when we uncover, select, re-shuffle, combine and synthesise already existing facts, ideas, faculties and skills. It is reasonable to assume that you and your group have a large amount of information about the Focus of Innovation. Therefore, the tool I describe here, an adaptation of the much used “What If” technique, elicits all of the current information the group has, relevant to the Focus of Innovation and asks how it might be different. E.g. an author sitting down to write a story about Napoleon’s war with Russia needs to find an alternative to War and Peace. The author might create an alternative plot if he or she were to: List many of the things we know about Napoleon’s invasion: it was 1812; he had to retreat from Moscow; the loss or capture of nearly 500,000 men; the burning of Moscow by the Russians; the terrible winter; the lack of food; the lack of clothing; the Russian peasants making raids etc Ask ,“How might this be different? Now we have much more material for creative thinking. Our author writes a book about how General Napoleon enters Moscow as a welcomed heroine, spends the summer forming alliances with the Russian peasantry (possibly through Facebook) and sweeps through Eastern Europe establishing French themed shopping malls. This approach enables the author to be… novel, and make the plot of War and Peace seem rather narrow. Which...
by John Brooker | Apr 23, 2012 | Tools
I recently attended a course led by Tony Buzan and others, to become a licensed Buzan Mind Mapping instructor and thought I would share how we can use Mind Maps for, amongst many other things, creativity. Many of you will know the concept of left and right brain, the left side of the cerebral cortex dealing with words, analysis, logic etc, and the right side dealing with rhythm, colour, imagination etc. The implication of this description is that there is no connection between the two sides, which is not true; they are joined by the corpus callosum, a sort of superconductor for swapping information. If you ask people, “Where does creativity lie in the brain?” they will typically say, “On the right”. Ask them what side of the brain Mind Mapping uses and they will typically say the right. This is wrong. In fact, the process of creating a Mind Map uses the whole brain, creating many associations as your imagination creates more ideas and branches, but also structuring and ordering those ideas. So How can you use a Mind Map for creativity? Here is a summarised version, for a full version, please buy Tony Buzan’s book. Rapid Mind Map Burst Think of your topic. On a landscape A3 page, draw a strong central image of your topic Allow your brain to associate and imagine everything associated with that topic for around twenty minutes, noting each idea on branches and sub branches radiating from the central image. Go fast and avoid censoring yourself Reconstruct and Revise -1 Take a short break to rest the brain Make a new Mind...
by John Brooker | Apr 23, 2012 | Facilitate meetings, Innovate, Tools
Yes! And… Creative Gorilla # 103 Creative idea generation sessions will work better if people follow guidelines on behaviour… “People will accept your ideas much more readily if you tell them Benjamin Franklin said it first..” David H. Comins Do you want your idea generation sessions to work better? The other night, I helped out at my son’s Scout meeting. We gathered the children and got them to play a game. However, three of them thought that this game was not cool, so they did all they could to mess up the game for everybody else. Despite much enthusiasm from others, the game fizzled out. This reminded me of many meetings I attended in corporate life, in particular idea generation meetings, where it is quite simple for people to dampen enthusiasm. Recently, a client asked me to give a short talk to build some energy in a group before an idea generation session. I built the talk around four guidelines for making an idea generation session work more effectively. So Here are the four guidelines, which you might find useful when diverging, that is, when generating ideas. By the way, can you find an acronym for these guidelines? Build on Ideas A great way to obtain more creative ideas is to build on the ideas of others so: Say, “Yes! And…” not “Yes! But…” Accept “silly” or “ridiculous” ideas and use them as springboards to develop practical ideas Ask, “How might we look at this idea differently?” Appreciate Different Styles People have different styles and this might cause issues in your idea generation session. Be aware that: There are...
