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“Before thinking outside the box, think how you might make your box bigger?” John Brooker Understanding and widening the boundaries of a situation can help you to create more options and better solutions… I took my daughter to compete in the second round of an inter school public speaking competition organised by the Rotary Club. Teams of children, made a speech (no visuals allowed!) to an audience of around sixty people, about a topic of their choice. One introduces the topic and speaker, the second presents the case and a third gives thanks. This is a great challenge for the children and provides an element of entertainment as well as some thoughtful points. During a talk on “Breaking the Mould”, which challenged conventional thinking about small people, one girl in her introduction mentioned that phrase so often heard in the same breath as creativity, “Think outside the box”. She set me thinking. In my world, when setting outcomes with the group on a creativity course, people say regularly that this is what they want to be able to do. My normal response is that “thinking outside the box” is a fair outcome. Could they also make the box bigger? This question usually produces confusion and no wonder, as “think outside the box” derives from the old nine dot puzzle of how to connect all nine dots with a single unbroken line. No matter how big you make that box, you are still going to have to go outside the box to obtain a result. So to avoid confusion, let me explain that in my response, I mix box metaphors....
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Sometimes even successful endeavours can hit a bump, just when success seems certain. Creative leaders can deal with this… “How my achievements mock me!” William Shakespeare, Troilus and Cressida How might you motivate a team that thinks it has succeeded, only to hit an obstacle? I cycled 100km around Warwickshire (or Shakespeare County as the PR people like to describe it) for charity. It was a bitterly cold day, my gears kept slipping on hills and I lost the route four times, ending up cycling on my own for most of the day. About three hours in to the ride, tired and a bit miserable, I was riding up a hill. I kept going, seeing the top get ever closer until at last I breasted the hill… and found it was what I call a false peak, an optical illusion; there was yet more of the hill to climb. After some choice words I chewed an energy bar, drank water, focused on two metres of road to make the hill seem flatter and inched my way up to the top. I was reminded of this scenario, when facilitating a group to revise their strategy. I had worked with most of them two years before, to set their strategy and whilst they had not achieved everything, they had done well with minimal resources. In particular, they had recently received confirmation of substantial funding to recruit more people, which greatly boosted morale … until they realised that they would not actually receive the funding and the new people for some months. At that point, their energy started to falter. They...
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And above all, watch with glittering eyes the whole world around you because the greatest secrets are always hidden in the most unlikely places. Those who don’t believe in magic. Will never find it. ROALD DAHL – THE MINPINS Everyone can be creative; with the right process, techniques and a little magic … Footballer scores 99 goals but stalls before the hundred. Cricketer hits 99 runs and stalls before the hundred. Brooker writes 99 articles and stalls… After the 99th article, I decided to write something “special” for the 100th. I thought I would review all 99 articles, identify the themes and write about them. I didn’t realise how busy I would be and how long it would take to review 99 articles. And, when I had done it, I had no enthusiasm for it! So tonight in my hotel room I gave up on the idea. My 100th goal would not be a thirty metre volley in to the top corner of the net. My 100th run would not be a six in to the crowd. Instead, I would scramble the ball over the line, sneak a quick run, write on any topic and… Just write it…! And a question arrived. In the three months since writing the 99th article, what was the stand out moment about creativity that has stuck in my mind? Here it is. I was running a residential weekend on creativity with MBA students. Two of the students were, I suspect (I didn’t measure it), adaptive rather than innovative in their style and they were both more introvert than extrovert. They were great people...