How to Run a Creative Thinking Workshop [Yes! And. Blog #86]

If you take a risk and run a creative workshop it can pay dividends… “Can you imagine, they asked me to do an extra session so we could do the “Disney Technique!” Open University MBA Student . The excited quotation above is from a student (we’ll call her Inga) who attended my MBA – Creativity and Innovation Workshop. In this case, Inga achieved more than just running her own workshop, but more of that later. Let me tell you first what she did. As part of a course assignment, Inga chose to produce some new concepts for an existing product in her company. She was rather nervous about facilitating a workshop but decided to use the creative and facilitation techniques she had experienced during our workshop. Here’s a summary of what Inga did: Session 1 She took a small group (four people including her) to the park to run the workshop: On the way, each person had three minutes to speak uninterrupted about the customers for the product and their lifestyle In the park, they summarised their points on paper They reviewed key points about the original product concept and added a few more They reviewed material on what makes a concept successful in their company, prior to identifying new concepts They looked at key consumer trends for 2009, using material gained previously from the Internet They looked at benefits to the consumer, splitting them into rational and emotional benefits. At this point, they wanted to know why these benefits were important but ran out of time so stopped for further review. This session lasted just an hour. One...

85 Differentiate to Innovate

YES! AND… Creative Gorilla # 85 If you rely too much on standardisation, what do you do when you want to differentiate or when the market changes…?   “Civilizations in decline are consistently characterised by a tendency towards standardization and uniformity.” Arnold Toynbee, British Historian Are you standardised? I have a new woman in my life. She recently helped me navigate across Europe and apart from a brief dispute, (she sent me via a Munich traffic jam when my intuition said to go via Innsbruck) we had few cross words. The children call her Mrs T. (from Tom Tom) and my wife blesses her for saving arguments over map reading. Yes, we have a satellite navigation (sat nav) system in the car and I’m really impressed with its accuracy (most of the time), the way it reduces the stress of navigating and its ease of use. However, one day when pulling out of a hotel in France, I noticed that Mrs T. had me turn right, drive up around a roundabout (traffic circle) and back past the hotel again, when it was perfectly legal and quicker to have pulled out left from the hotel. I noticed two other cars behind me do the same thing and wondered if lots of people buy satellite navigation, will we see more of this behaviour as people use the standard “best route” and forget how to read a map and the road? I envisage thousands of motorists converging on the same location along the same route at the same time, in starling-like swarms. [For videos of starlings swarming, click here, they are very impressive.]...

35 Balance Risk and Innovation

YES! AND… Facilitate. Innovate. Transform – Creative Gorilla # 35 Balance the need to avoid risk with the need to innovate…   “There are no secrets to success. It is the result of preparation, hard work and learning from failure.”  Colin Powell ~ US politician…   Is your organisation successfully balancing its need to control risk with its need to innovate?  Today, I went to church to see my son give his first public reading, prior to lighting the first Advent candle. Andrew read very well and following his reading, the priest, Father Robert gave a sermon. He spoke of people striving for perfection at Christmas and being mightily stressed by it. He reminded us that the pleasure comes not from the perfect turkey but from the social event of the meal. This sparked off a train of thought that led me to Google, (think of a search engine in reverse). Recently, a client with a group of his executives, kindly invited me on a tour of Google’s HQ near San Francisco. For someone like me, seeking examples of how organisations drive fluent thinking in to organisations, this was a dream place to visit. The Google trip showed many practical examples of how the organisation makes its environment one in which people are encouraged to relax, think and achieve. One example (which the sermon probably triggered) is the free food and drink of all types served in the cafeteria, incentivising people to stay on campus and encouraging them to talk. Our guide told us most business ideas have arisen from discussion over lunch; one way to feed innovation. Another interesting example was the pride...

21 Find the Qualities of a Creative Leader

YES! AND… Facilitate. Innovate. Transform – Creative Gorilla # 21 Creative leaders have a number of qualities, what do you think they are? “She accomplished more in her 28 years than most people do in a lifetime” Patrick Leahy US Senator Browsing at the station newsvendor at St Paul’s, the leader article in the Independent stood out. A “framed” photograph of a young woman who was not a celebrity, but one whose life we should celebrate. Maria Ruzicka was the unlucky victim of a bomb in Iraq and someone who, from the evidence in the article and whatever your political views, could teach us lessons about the qualities of being a creative leader. Try to pick them out in this brief story. Maria was an American aid worker in Iraq. She was driven by a simple premise: if the US caused suffering it should try and help the innocent people who suffered. As such, she established a charity, CIVIC, to provide relief for the innocent victims of the war. She negotiated government bureaucracy in Washington and personally lobbied senators to secure $10 million funding to help people who had lost the family breadwinner. In Iraq, she cultivated those US officials that decided who would receive compensation, to speed compensation to the right people. In addition, she used her prodigious energy to successfully pester diplomats for aid, cajole journalists for promotion and to console victims who considered her a warm and open hearted person. So What qualities did you identify? I identified these: A strong set of values A clear premise on which to work Vision – a well defined goal Self confidence...

18 Be Brave to Innovate

YES! AND… Facilitate. Innovate. Transform – Creative Gorilla # 18 You have to be a bit brave to innovate, but it is worth the risk…  “It’s a different kind of scary.”  Michael Neill World Class Coach Do you ever fail to put forward an idea because of the risk of rejection?  Next week (by the time you read this it will be over), I am piloting a new course, “Teeming with Llamas”, using llamas to help people understand team working. I have planned it, rehearsed it and invited along a group of friends that I know will provide honest and contructive feedback. Even so, I am nervous that it may go wrong. What has that to do with creative leadership? Simply, for innovation to happen it requires a number of factors, one of which is to be able to face risks. In the book, “How to Start a Creative Revolution at Work“, by Dave Allen et al, the authors call this “Bravery”. I hesitate to use that term in my case but, using the llamas for context, let’s take a look at what they call: “The five steps to creative bravery”. (I have adapted a few points for brevity). Step 1: Face your fear ~ go your own way and discuss your fears. One of my fears was that people would think using llamas to develop learning would be a ridiculous idea. Indeed, I did get a few wry grins from people I discussed it with. But I got sufficient positive feedback to give it a try. Step 2: Know your comfort zone. I knew that I would put...