by John Brooker | Sep 7, 2014 | Develop Opportunities, Innovate, Overcome Challenges, Tools
How can you trigger creative ideas? “Insights obtained from conceptual blends constitute the products of creative thinking, however, conceptual blending theory is not itself a complete theory of creativity, inasmuch as it does not illuminate the issue of where the inputs to a blend originate.” Mark Turner, author in “The Literary Mind” (Page 93) How do you trigger creative ideas? Here’s one way. At the weekend, I struggled without success to find a topic for this article. Monday morning I went for my regular walk. I had a goal to climb Pinner Hill, a strategy to use a different route to the normal and no conscious thought of the Creative Gorilla. I walked across a meadow, saw a gap in the hedge and cut through it. Surprise. I discovered a semi formal public garden I had not seen before in 20 years of living here. I wandered around looking for the exit and realised the only exit was the entry I had come through, away from the houses that surrounded it. It was like a secret garden. I was looking at the garden when my article came to mind. The seed of a topic arose, “disrupt your patterns and you might discover something new.” Inspired, I completed the first draft of the article on the walk, using the recording app on my phone. What did I do to provoke this idea? I did nothing that I planned. So Let’s consider what I did do and elicit some creative principles: I had a goal to climb the hill and deliberately chose a different route, which meant that I broke my pattern. Creative principle?...
by John Brooker | Aug 31, 2014 | Collaborate, Facilitate meetings, Innovate
YES! AND… Collaborate. Innovate. Transform – Creative Gorilla #170 How to Coach People to Be More Creative “The imagination imitates. It is the critical spirit that creates.” Oscar Wilde Recently, someone asked me how I might coach someone to be more creative when they think they are not creative? The question provoked a lot of thinking on my part and I would like to share my response with you as leaders so that you can deal with such a situation. Everyone can be creative In my career as a business leader and as a tutor with the Open University, I met a few people who told me they were not creative and I observed quite a few who were not being creative. You probably have too. However, that does not mean they are not creative, it means we have different ways of approaching it. Dr. M. J. Kirton, creator of the Kirton Adapter Innovator (KAI) style profile, says: “Those who are adaptive in style are characterised by precision, reliability, efficiency; seen as methodical, prudent, disciplined. Those more innovative in style are seen as thinking tangentially, approaching tasks from unsuspected angles; undisciplined, unpredictable.” From this description, do you agree that adaptive people are more likely to say they are uncreative? In my experience it is true, but as Kirton explains, “One must remember that adaptors and innovators can have equal capacity, insight and creativity.” So, if someone tells you they are not creative, reassure them that we can all be creative, though we have different ways of contributing to creative outcomes. Four issues that inhibit creativity Having reassured them they can be...
by John Brooker | Mar 22, 2012 | Facilitate meetings, Innovate
YES! AND… Creative Gorilla # 82 If you allow time for your mind to freewheel you can be more creative … “I’m lazy. But it’s the lazy people who invented the wheel and the bicycle because they didn’t like walking or carrying things.” Lech Walesa, former President of Poland Need to create some space for ideas? Have you ever had a near miss on a bicycle? My recent narrow escape led to a freewheeling of ideas, so hop on for the ride! I was halfway through a 20km cycle ride on a long descent, enjoying the rest after a tough climb, when a white van cut in on me, causing me to swerve. Recovering my composure, I noticed the van belonged to a plumber and my mind leaped to the deficient plumbers who had installed our bathroom. I recalled they complained a lot about people not paying them and remembered the poor customer service they gave. This led to thoughts of how people differentiate themselves with great customer service. As I freewheeled, this notion led on to the idea of “niche” strategies (finding a small segment of the market to compete in), which steered me to Michael Porter Porter made me think of my MBA, which directed me to an ex student who had just contacted me, having set up his own business. This trail moved me on to people who take their MBA as corporate employees and then set up on their own. Which sparked the thought that MBAs are designed around corporate life, so why not have an MBA about running a small business, but aim it...