88 Have Fewer Rules and Innovate …

YES! AND… Creative Gorilla # 88 If you set up too many rules and measures, people start to focus more on the rules and measures and less on what is really important …  “We started off trying to set up a small anarchist community, but people wouldn’t obey the rules.” Alan Bennett, Playwright in “Getting On” Do more rules and laws really help? Do you know that scientists predicted that high mounted brake lights would reduce rear end car collisions by 50% and that studies reveal it is in reality 4.3%? Are you aware that anti lock braking systems have had a negligible effect on accident reduction because drivers with ABS drive faster and closer to other cars? I found these facts in an extract from Tom Vanderbilt’s book “Traffic: Why We Drive the Way We Do”. I noticed the article because he mentioned that in Kensington High Street, London, where I (and several Gorilla readers) used to work, fatal, serious and minor traffic injuries dropped by 60% in one year. “Wow,” you might think, “What miraculous road safety improvements did they install?”  In fact, they removed the bulk of the previously installed road safety improvements, including 95% of the traffic signs and the guardrails along the pavement (sidewalk). Drivers are less distracted and so pay more attention to other road users whilst pedestrians are more cautious. How can we relate this to business? In 2002 the US Government introduced the Sarbanes Oxley Act, improving financial reporting to protect investors from the actions of a few criminals who had falsely reported company revenues and profits. Speaking with someone who...