58 Communicate for a change …

YES! AND… Creative Gorilla # 58 When you communicate an important change message you must repeat it often to make it stick. “I expected…more.” Durza, character in Eragon Do you blame those who resist change? Do they resist deliberately or do they miss your message? Today I took the children to see the film Eragon, a tale of a young “dragon flyer”. I went with some trepidation, imagining it would be similar to the Lord of the Rings trilogy. These were films I watched without comprehending the plot (ok, I figured the ring had something to do with it), baffled by the characters (so whose army is this then?) and lip reading as I strained to hear their mumbled lines. With that in mind, Eragon was a pleasant surprise. The words were clear, they kept the plot simple and repeated the character names often enough so that even the older generation (i.e. me) could understand who was who. True, there was some dialogue to make you cringe towards the end (courtesy of the Dictionary of Clichéd Clichés) but it is a film aimed at children. Before Christmas I co-facilitated a workshop. The participants were a group of change managers involved in a serious piece of change management. They are experiencing strong resistance to their change efforts and so my colleague and I were asked to help them reflect on their efforts and provide guidance on good change management practice. We had them elicit their issues and it was no surprise that communication came up as one of them. Specifically there was a lack of a clear vision from senior...