by John Brooker | Mar 12, 2012 | Facilitate meetings, Innovate
YES! AND… Creative Gorilla # 72 Having creative ideas is only useful if you can communicate them well… “At some later date, in perhaps some less guarded moment, we will really get to know what the master of Old Trafford thinks of promotion to one of the key jobs in world football by friendship with the owner, by bartering the post of director of football, the most redundant job in any corner of the game where a degree of success has been achieved under a strong manager, for the top position so recently occupied by a man whose record of achievement, relative to his successor was so far in to another league it was almost beyond measurement.” Sports Columnist – UK Newspaper Do you have creative ideas but struggle to communicate them? Did you read the quotation above? Did you understand it? Did you give up after a few lines? Recently, I developed a course on “Powerful Communications” which is a key part of innovation. As part of the course, I ran a five minute exercise on the Solutions Focus principle “Language – Simply Said” or, “Use $5 words not $5000 words” (In the course I swapped pounds for dollars to make it simpler still for my British audience). As seems to happen regularly (Jung called it “synchronicity” or the coincidence of events that seem related, but are not obviously caused one by the other), just as I was looking for an example of difficult language, I opened the newspaper whilst on the train to find the example I quote above. I read that passage at least five times...
