132 Facilitate New Business Models …

Yes! And… Creative Gorilla # 132 The Business Model Canvas is a powerful thinking tool… “The Business Model Canvas was highly effective and really challenged our thinking” Client of Yes! And… Need a new business model? Many of you will have heard of the recent issues experienced by a top media company in Britain. You may also know I look constantly for clues for new Gorilla articles so whilst others may have found interest in the scandal, I was drawn to the company’s decision to close a Sunday newspaper. Of particular interest are the rumours, fuelled by registration of new URLs, that management plans to extend one of their daily titles to become a new Sunday newspaper. The Gorilla “clue” for me is the change in the business model and so I am going to discuss a way you might facilitate a team to analyse its business model. This is an exercise I ran recently for a client and to facilitate their analysis I used the “Business Model Canvas”. This tool consists of nine blocks or sections on a metaphorical artists “canvas”. The blocks enable you to analyse your business model in a number of different areas: Customer Segments: For whom do you create value Customer Relationships: The relationship you have with different segments, e.g. self service Channels: The channels through which you reach your customer, e.g. a sales force Key Activities: E.g. Creating an easy to use web site Key Resources: E.g. System architects Key Partners: E.g. A third party who provides software programming services Value Proposition: What value you deliver to the customer Cost Structure: The key...