by John Brooker | Aug 8, 2012 | Develop Opportunities, Facilitate meetings, Free Articles, Innovate, Overcome Challenges, Tools
“What if we: Divide; Reduce; Enlarge; Adapt (use and form); Mix; Exclude; Replace; Switch?” John Brooker DREAMERS create ideas systematically When I was a student on my Masters of Business Administration (MBA) course, I regarded as sacrosanct the theories, tools and techniques we were taught. The gurus of strategy, marketing, innovation et al were demi gods and we should bow to them reverentially. This was easy to do because as a student doing a full time job and a part time MBA, I was often short of time to think. Having gained my qualification, I became a tutor. With time to think, I was able to cast a more appraising eye over the materials and realised the gurus were as human as me. I really started to learn the materials and began to question the theories, tools and techniques. This was a revelation to me and I urge students to challenge the theories and bend the tools and techniques to their own ends. Whether it works or fails, they will have learned something by doing their own thinking. SO This week, I was reviewing Robert Eberle’s classic mnemonic “SCAMPER”: Substitute; Combine; Adapt; Magnify / Minify; Put to other uses; Eliminate / Elaborate; Rearrange / Reverse (please see Yes! And blog 136 for a short review). You can use this tool with “What If” questions to generate ideas by challenging various aspects of a situation, service or product. It makes the process very systematic. This works very well, however, this week I was in a curious mood and thought, “Put to other uses” is not that elegant (the “Put” on its...
by John Brooker | May 26, 2012 | Facilitate meetings, Free Articles, Innovate
6 Tools to Create Novel Ideas… “If I had one hour to save the world I would spend fifty-five minutes defining the problem and only five minutes finding the solution.” Albert Einstein 5 Minutes to Save the World? This week I attended a course to help me focus my business and get me on track to write a book in twelve weeks. We spent a day developing a pitch with Mike Harris (who I mentioned in the last blog). At the end he had us develop a twenty second pitch for use only when you have just a few seconds to tell someone what you do. This led me to think that it would be an idea to have some tools you can use in five minutes to help with creativity. Here are some: 5 Ws and H This really is the complete multi purpose tool, courtesy of Rudyard Kipling. Designed to elicit all facts about a situation using “Who?” “What?” “Why?” “Where?” “When?” and “How?” For creativity you can ask questions about a product or service e.g. “Who uses it?” “When do they use it?”etc. Compile a list of answers and then ask, “How might that be different?” SCAMPER You can use 5 Ws and H with another tool; SCAMPER. Eberle designed the mnemonic to aid the creative process: (Substitute; Combine; Adapt; Magnify / Minify; Put to other uses; Eliminate / Elaborate; Rearrange / Reverse). It helps to generate ideas by challenging various aspects of a situation but in a more structured way. To use it, take one of the categories e.g. Substitute. Use the 5Ws and H...
