24 Sense Opportunities

YES! AND… Facilitate. Innovate. Transform – Creative Gorilla # 24 Tune your creative antennae to be much more sensitive with the 5 “Ds”. Miracles, you do not have to look for them. They are there, 24/7, beaming like radio waves around  you. Put up the antenna, turn up the volume – snap… crackle… this just in, every person you talk to is a chance to change the world… Hugh Elliott, Standing Room Only weblog, May 6, 2003 (The blog is not for those of a sensitive nature) This week I took a taxi to Cairo airport. Being a car passenger in Cairo invariably leads you to close your eyes and hope, (the drivers have their eyes closed already), but this was 7.00 a.m. on a Friday with little traffic around. Even so my taxi was “cut up” by a speeding driver. A kilometre further up the road on a bend the speedster lit his hazard flashers and slowed. My driver took the opportunity to overtake and accelerated. Every antenna in my body stared resonating, “Why are his hazard lights on? Something is wrong… why the hazards?” and I clung to the hand strap. (Seat belts? Hah!). Rounding the bend at 100 kilometres per hour  (my eyes glued to the speedometer) we hit an accident scene. My driver braked, skidded on spilt oil and we began scraping along the central reservation. My antennae were right. Antennae are useful (if you are in control!) Before the launch of the Creative Gorilla, I was concerned I might have insufficient inspiration to move past five articles. The impetus to start writing was the advice Michael Neill gave...

23 Use Ideas From Other Industries

YES! AND… Facilitate. Innovate. Transform – Creative Gorilla # 23 How do you systematically look for ideas from other industries? “When a thing is funny, search it carefully for a hidden truth” George Bernard Shaw ~ Playwright How are you getting fresh ideas in to your organisation? Have you ever booked an airline ticket online? In my worst experience I clicked on the wrong button and closed the screen. When I went back a minute later, the fare had increased £15. It happened again this week; check the fare, book it an hour later and the fare is up £20. Finally you reach the last page and they tell you there is a £40 surcharge for fuel, airport tax and £5 for emergency oygen. I was aggrieved (mainly because, by now I should have learned to book when I look) and the experience must have stayed in my subsconcious because this morning I awoke with the wicked thought for how I could offer my Teeming with Llamas course to all of these airlines. In the first paragraph I would offer the course at £75 per head if they book now. By the second paragraph it would be £150 and by the salutation it would be £450. In the postscript I would inform them that refreshments must be paid for and that there is a surcharge for use of the  field; (“Let’s take a comfort break now. Premium Class… facilities are in the house, Standard Class… please avoid the llama pellets when using the field”). Humour apart, there is the germ of a creative idea here. Major training companies with online booking facilities could offer...