by John Brooker | May 16, 2012 | Facilitate meetings, Innovate, Tools
Yes! And… Creative Gorilla # 126 How can you sell your proposition if people don’t understand it…? “ Sometimes we can’t see the wood for the trees” Proverb Need to sell an idea? Define your proposition? This month, the British public has been in uproar over a government plan to sell off the forests in England. At its heart, there were some good ideas in this proposal that people didn’t understand. Often, a good idea fails because people do not understand it properly, as the idea owner does not explain it effectively, e.g. they do not clarify the benefits or they have not considered all the risks. So One way to overcome this issue is to develop a proposition statement. How do you do this? Here is a structured approach that you should find useful. 1. Develop an Initial Proposition Statement (IPS) for your idea. Use “Who? What? Why? Where? When? and How?” questions to build it. As a rule of thumb, your IPS should include the following points: The problem the proposition solves Whom it will impact / who wants or needs it A description of the solution, explaining how it solves the problem (benefits) and how much of the problem it solves How it differs from competing products As an example, let’s take a real situation from the payments’ business (I will steer clear of the trees!) in which I have much experience. This idea arose a few years ago and has now been implemented, however, as I do not know the original proposition statement, I have created one: “Acquirers of card transactions currently earn no revenue from...
