How to Innovate to Maximise Opportunities [Yes! And. Blog #138]

How to avoid common mistakes when you innovate to maximise opportunities. “Here is Edward Bear, coming downstairs now, bump, bump, bump, on the back of his head, behind Christopher Robin. It is, as far as he knows, the only way of coming downstairs, but sometimes he feels that there really is another way, if only he could stop bumping for a moment and think of it.” A. A. Milne. Do you have any obscure rituals you carry out in secret? I confess I perform one every week, the ceremonial “wheelie bin stomp”. This is not a dark practice overlooked in Harry Potter novels, but a practical solution to the problem that there is too much bulky waste packaging and too little dustbin. So I step on the garden wall, climb in the bin and begin stomping so we can push another week’s worth in the bin. Too much waste and too little bin – when someone has a problem, it means there is an opportunity to exploit with a sound proposition. Having admitted my secret and defined an opportunity, let’s move on to the core of this article. All leaders in organisations have opportunities. They may be in areas requiring new policy, meeting a need in a new market, or dealing with waste packaging, etc. Some people exploit them well and some do not. SO Here are my thoughts on how you can maximise opportunities more effectively at lower cost and with less effort. Use a structured approach to think it through This will ensure that you create a proposition that is acceptable to a wider range of people, meets...