by John Brooker | Jan 23, 2012 | Facilitate meetings, Innovate
YES! AND… Facilitate. Innovate. Transform – Creative Gorilla # 23 How do you systematically look for ideas from other industries? “When a thing is funny, search it carefully for a hidden truth” George Bernard Shaw ~ Playwright How are you getting fresh ideas in to your organisation? Have you ever booked an airline ticket online? In my worst experience I clicked on the wrong button and closed the screen. When I went back a minute later, the fare had increased £15. It happened again this week; check the fare, book it an hour later and the fare is up £20. Finally you reach the last page and they tell you there is a £40 surcharge for fuel, airport tax and £5 for emergency oygen. I was aggrieved (mainly because, by now I should have learned to book when I look) and the experience must have stayed in my subsconcious because this morning I awoke with the wicked thought for how I could offer my Teeming with Llamas course to all of these airlines. In the first paragraph I would offer the course at £75 per head if they book now. By the second paragraph it would be £150 and by the salutation it would be £450. In the postscript I would inform them that refreshments must be paid for and that there is a surcharge for use of the field; (“Let’s take a comfort break now. Premium Class… facilities are in the house, Standard Class… please avoid the llama pellets when using the field”). Humour apart, there is the germ of a creative idea here. Major training companies with online booking facilities could offer...
