by John Brooker | May 26, 2012 | Facilitate meetings, Free Articles, Innovate
6 Tools to Create Novel Ideas… “If I had one hour to save the world I would spend fifty-five minutes defining the problem and only five minutes finding the solution.” Albert Einstein 5 Minutes to Save the World? This week I attended a course to help me focus my business and get me on track to write a book in twelve weeks. We spent a day developing a pitch with Mike Harris (who I mentioned in the last blog). At the end he had us develop a twenty second pitch for use only when you have just a few seconds to tell someone what you do. This led me to think that it would be an idea to have some tools you can use in five minutes to help with creativity. Here are some: 5 Ws and H This really is the complete multi purpose tool, courtesy of Rudyard Kipling. Designed to elicit all facts about a situation using “Who?” “What?” “Why?” “Where?” “When?” and “How?” For creativity you can ask questions about a product or service e.g. “Who uses it?” “When do they use it?”etc. Compile a list of answers and then ask, “How might that be different?” SCAMPER You can use 5 Ws and H with another tool; SCAMPER. Eberle designed the mnemonic to aid the creative process: (Substitute; Combine; Adapt; Magnify / Minify; Put to other uses; Eliminate / Elaborate; Rearrange / Reverse). It helps to generate ideas by challenging various aspects of a situation but in a more structured way. To use it, take one of the categories e.g. Substitute. Use the 5Ws and H...
