by John Brooker | Feb 21, 2012 | Facilitate meetings, Innovate
YES! AND… Creative Gorilla # 52 Could the predominant style in an organisation influence the type of innovation that it develops? “Innovation! One cannot be forever innovating. I want to create classics.” Coco Chanel Could the predominant style of innovation in your organisation influence the type of innovation it develops? This weekend, I was a co-tutor at an Open University (OU) MBA Alumni Masterclass weekend on People, Innovation and Change. We had a brilliant time (I love this job!), the group were great and all the speakers were first class. One speaker, James Fleck, (Dean & Professor of Innovation Dynamics at the OU Business School, UK) distinguished between three types of innovation (with thanks to Wikipedia): Incremental Innovation ~ making minor changes over time to sustain the growth of a company without making sweeping changes to product lines, services or markets in which competition currently exists (source: Boston Consulting Group) Radical Innovation ~ a new product or service that is based on a substantially superior technology than the dominant one used by products or services in the market and offers substantially superior benefits than existing products or services in the market (source: Chandy, Rajesh and Gerard J. Tellis (1998), “Organizing For Radical Product Innovation,” Journal of Marketing Research, 35 (November), pp 474-487) Disruptive Innovation ~ a technological innovation, product or service that eventually overturns the existing dominant technology or product in the market e.g. the compact disk replacing the vinyl record (please click here for a good overview of disruptive innovation) Apart from wondering whether a Dyson cleaner is a form of “radical incrementalism” the Professor set me...
