79 Extend Your Product Range…

YES! AND… Creative Gorilla # 79 There might be an alternative use for some of your products or services if you spend a little time thinking about it… “The best car safety device is a rear-view mirror with a cop in it.” Dudley Moore, Comedian and Actor Could you adapt some of your products and services to other markets with just a little thought? I’m in one of my idea phases this morning, which tends to make me a bit absentminded (anyone inferring that it might be age related may stop reading now). I was in the shower when I realised I hadn’t shaved. No problem, I’d shave in the shower; but I had no mirror. Looking down I saw the big chrome head of the waste plug and picked it up. It was a near perfect shaving mirror; it even made my face slimmer, a double whammy (and you can use it for plucking your eyebrows too gentlemen!) I wondered if the firm who made it realises this and could use it as a benefit. “Chrome waste plug with new vanity mirror facility. Even better, they could market it as a vanity mirror that doubles as a waste plug. Put that in your handbag, gentlemen. (No one is going to accuse me of political incorrectness in this article!) So This set me thinking how many other things in the same environment could be used for different purposes and could we apply the thought to organisations? There is so much emphasis on “reuse and recycle” it struck me that it would be worthwhile for organisations to have a workshop...

59 Find the Optimal Solution…

YES! AND… Creative Gorilla # 59 Sometimes people accept second best solutions because they don’t take the trouble to explore a little more.  “The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.” Martin Luther King Are you satisfied or satisficed with some of your solutions? In the Netherlands last weekend, I ran an Open University course on creative problem solving (I hope that’s triggered good memories for the many of you who are OU MBA graduates). I had a brilliant group, very friendly and ready for some fun. Our venue was great, however, I found a problem; it was a long way to the rest room. It was en route from the hotel reception to the classroom, but a long return trip from the classroom. If I had to take a quick “comfort break” during an exercise (those of you who facilitate will know you often get no chance for a break at break time), I would exit the classroom, turn right and make a mad dash, sometimes a very mad dash! A most inconvenient convenience. A couple of hours before the end of the course, I sent small teams out in search of space to draft giant maps of their learning. Ten minutes later I went looking for them, turned left, walked through a set of double doors and almost fell in to a rest room, just five metres from the classroom. I burst out laughing and used it, just because I could! OK, going to the rest room is...

56 Consider the Consequence

YES! AND… Creative Gorilla # 56 “A few minutes working out the consequences of your decisions can save resources “Results are what you expect. Consequences are what you get.” Unknown Do you consider the consequences of your actions? Imagine you work in the Leisure Department of your local authority. You are told to save cash. One idea you come up with is to leave the park gates unlocked at night, saving as a result £60,000 over two years in lower salary costs. Write down all the potential consequences of this action. Have you identified any? The local newspaper recently announced that our parks would remain open at night to save the cost of paying someone to open and close them. “That’s a great idea,” I said to my wife, “then they’ll pay a lot more to repair the vandalised equipment and clean the graffiti.” Well, I was wrong. It was not vandals and graffiti artists. It was fly tippers. The consequence of leaving the gates open was that people dumped van loads of rubbish in the parks. Was that one of your outcomes? So When I train people in my approach to Creative Solution Finding, I lead them through a stage of analysing where their ideas will meet assistance or resistance. It surprises me how many people find this unusual, as it is a logical way to identify where we might find support or meet obstacles. One technique to use is “Consequences”. We ask “What is one consequence of implementing this idea?”  We can next ask, “What else?” or we can go further and ask “What is one consequence...