by John Brooker | Apr 1, 2016 | Collaborate, Develop Opportunities, Facilitate meetings, Free Articles, Innovate
“Encourage people to innovate, but employ a metaphorical guillotine to restrict discussion on innovation.” John Brooker Here are seven metaphors to help you as a Creative Leader, drive innovative behaviour. 1. Lift the veil – why does your organisation want to innovate? If your top management team plans to launch an innovation initiative, have them answer three questions first: a. What value will it bring in business terms? Will it drive more revenue, save costs, differentiate you from the competition, or improve staff retention? How will you quantify this in business terms? b. What will be the signs of progress? Recently, I reviewed for a government organisation a list of proposed measures to show innovation progress. Primarily they were input measures, (e.g. the number of people trained, the number of innovation champions appointed). Input measures often show you have built an innovation bureaucracy, not that you are more innovative. Ensure there are output measures too, e.g. the number of propositions implemented and achievement of business value. c. What will tell you this initiative is sustainable? You can create a one-off innovative proposition fairly easily. How do you recognise your organisation is sustainably innovative? Clues might be that, you identify opportunities regularly, create propositions frequently, kill poor propositions quickly and explain why you have done this. To do this you need a creative yet structured model for innovating at the front end. Creative Leader Tip: Ensure your leadership team thinks through these questions before you start an initiative. 2. Focus the lens – what type of innovation does your organisation require? Recently, a colleague and I visited a potential client...
