by John Brooker | Aug 17, 2015 | Develop Opportunities, Facilitate meetings, Free Articles, Overcome Challenges
“The client workshops have been a real success.” Director of Global Strategic Marketing How to improve client relationships The Director of Global Strategic Marketing in a large multinational company asked me if I could help them enhance a number of information gathering workshops during their annual corporate customer meeting? They told me that the intent of this day of the meeting is to: Provide customers with an overview of the product roadmaps and gain their feedback and input Explain the potential enhancements to products and gain a sense of customer priorities The workshops are run by Product and Relationship Managers more used to presenting and gathering information in smaller meetings. When running workshops in previous years, they had found it difficult to obtain the quantity and quality of advice they need and involve and interest all of the customers. Consequently, they wanted guidance on how to design and facilitate the workshops. To meet this need I ran a one day development workshop to highlight the importance of creating the right climate, show the value of a participative and interesting approach and develop facilitator confidence. So It was a very successful workshop and I thought it would be useful to share the learning with fellow Gorillas should you need to run multiple client (or staff) workshops. Due to space limitations I have limited this article to key points. If you would like to read the full case study with full learning points, please click here and download “Obtain Better Advice From Clients” from the articles page. Create the Right Climate If you are running a workshop that lasts one...
