by John Brooker | Feb 17, 2012 | Innovate
YES! AND… Creative Gorilla # 49 If we consider how change will affect people in detail, we are likely to avoid their resistance… “The national budget must be balanced. The public debt must be reduced; the arrogance of the authorities must be moderated and controlled.” Cicero 55 BC When creating transformation, how might you make it easier for people? Imagine you are roused by the sound of somebody rifling through your dustbin. You tell them politely to “clear off” and they retort that their actions are legal, they are a council official investigating if you have mixed a plastic bottle in with the garden waste. You return to bed, sure that you are having an Orwellian nightmare. Welcome to my local Council’s world. Recently, they informed us that we must now recycle all waste and separate it in to three bins. If we contaminate a bin with the wrong material it could result in a fine of £1000. I empathise with the recycling cause and the reason for the change (the cost and environmental impact of dumping waste) but this was a classic example of poor change management. Three symptoms are: They gave one week’s notice of the change They didn’t gear up to take questions about the change, so the local media gleefully reported complaints from householders who, like my wife, waited forever when telephoning the council The only permissible recyclable food waste bags (sole distributor, the Public Library!) are not available until three weeks after the scheme’s introduction We have found it awkward to implement the recycling mandate. I waste five minutes sorting the rubbish to...
