Map Your Goals and Challenges [Yes! And Blog 147]

“First, I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth.” John F. Kennedy, former US President How might you gain a better understanding of your goals and challenges? Kennedy made the above point in a “State of the Union” speech to the US Congress on 25 May 1961. Whilst most countries would probably dedicate a whole speech on the subject, the moon landing was one of eight strategic goals that Kennedy spoke about and was just one of the four space initiatives that included communication and weather satellites! The reason for starting with this moon landing story is to illustrate that whatever your goal, it will form part of a taller and wider hierarchy that you can represent on a map. For example, a more operational goal would be “Enable astronauts to write in weightless environments.” (This might remind you of the story that the USA spent millions of dollars inventing a pen to write in space whilst the USSR used a pencil. People often cite this story as a reason to find the simplest solution, however, please see my closing story for a different insight.) SO If your goal is very strategic and you wish to understand the hierarchy of goals beneath it, you can use a Level Map. This enables you to: • Diagram that hierarchy and see the relationships before you choose one to work on. • Chunk the goal into lower level goals, thus increasing the potential goals to achieve and reducing the...

Level Mapping

Reason for Use Challenges can be structured in hierarchies, e.g. from “How to land a rocket on the moon?” to “How to make a pen that writes in areas of no gravity?’ If your opportunity is complex and you wish to understand the hierarchy of challenges within it, you can use a Level Map[1]. It enables you to: Diagram that hierarchy and see the relationships before you choose one to work on. Chunk the challenge into lower level challenges to tackle Clarify the challenge for people. Understand whether you should broaden or narrow the scope of the challenge you wish to tackle (“How to land on the moon” at a strategic level and “How to write in areas of no gravity” at the operational level) depending on your ability to influence it Increase the potential challenges to exploit (and split them between your team] Scope the number of ideas / solutions you will generate in the Create Solutions stage (e.g. “How to write in areas of no gravity” at the operational level?” is likely to generate fewer and different ideas to (“How to land on the moon”). Therefore you may wish to choose a lower level challenge. Action to Take 1. Use rectangular “Super Sticky “ Post It Notes Start by writing a challenge on the note, e.g. “How to increase new revenue for accepting banks?”  The use of “How to (H2)…?” turns a statement into a constructive challenge 2. Place the challenge centrally on a large surface. 3. Go up to a broader level of focus by asking, “Why”?  E.g. “Why do we want to increase new revenue for accepting banks?” The answer...