by John Brooker | Mar 19, 2012 | Facilitate meetings, Innovate
YES! AND… Creative Gorilla # 79 There might be an alternative use for some of your products or services if you spend a little time thinking about it… “The best car safety device is a rear-view mirror with a cop in it.” Dudley Moore, Comedian and Actor Could you adapt some of your products and services to other markets with just a little thought? I’m in one of my idea phases this morning, which tends to make me a bit absentminded (anyone inferring that it might be age related may stop reading now). I was in the shower when I realised I hadn’t shaved. No problem, I’d shave in the shower; but I had no mirror. Looking down I saw the big chrome head of the waste plug and picked it up. It was a near perfect shaving mirror; it even made my face slimmer, a double whammy (and you can use it for plucking your eyebrows too gentlemen!) I wondered if the firm who made it realises this and could use it as a benefit. “Chrome waste plug with new vanity mirror facility. Even better, they could market it as a vanity mirror that doubles as a waste plug. Put that in your handbag, gentlemen. (No one is going to accuse me of political incorrectness in this article!) So This set me thinking how many other things in the same environment could be used for different purposes and could we apply the thought to organisations? There is so much emphasis on “reuse and recycle” it struck me that it would be worthwhile for organisations to have a workshop...
