90 Use Prototypes to Innovate…

YES! AND… Creative Gorilla # 90 When you need to meet a customer’s need quickly, there’s a lot to be said for a prototype… “I love these emails. I would really love them if you did podcasts” A Creative Gorilla reader, in an e-mail. Are you prototyping yet? The above quotation popped in to my e-mail box at the beginning of the month. Should I do a Podcast? I mulled over it for a week or so. “Nobody would want to listen,” “My voice sounds terrible on recordings,” “I haven’t got a clue how to do a podcast.” Oh yes, I had a fine list of excuses not to do it, but one day, with an hour to spare, I took the plunge, just because someone had asked for it. I researched software programmes for recording podcasts which took just fifteen minutes on the web, thanks to a handy review. I selected Propaganda because it was rated as simple, functional and good value. Downloading it direct from the US took ten minutes, a Visa Card and a willingness to invest USD 49. I have a microphone so plugged it in, looked at the tutorial (highly unusual for a man, that) and set to work recording. I was in need of silence. Cue calls from my wife, questions from my children and a loud presenter on kids TV. I ended up in the bedroom. Peace! I began recording and a neighbour set off loud fireworks. Not the best creative climate, but all creativity has its obstacles. Eventually, I completed recording and played it back. “Er, umm, ahh,” smacking of the...