by John Brooker | May 4, 2012 | Facilitate meetings, Innovate
The Creative Gorilla #114 Use a range of idea generation approaches to avoid stale thinking… “The best way to have a good idea is to have lots of ideas.” Linus Pauling, American Scientist What approaches do you have for idea generation? Reflecting on televised political leadership debates, the thought struck me, “What if the management teams of companies were elected?” No, not the Board; for most private companies the shareholders elect them. I mean staff voting for the management team. Imagine the CEO having to debate with rivals for his job in front of the staff… This idea sneaked in to my head as I lay in bed and is an example of idea generation that we might call “Individual Spontaneity.” It relies on our existing knowledge and making “connections” between pieces of knowledge in our brain, sometimes prompted by an external stimulus. The advantage is that it is free and the ideas can be brilliant; Eureka moments! The issues include that it is ad hoc and unreliable. The same can be said for “Group Spontaneity”, where ideas arise when you are chatting with friends or colleagues. For an organisation to rely on Spontaneity for new ideas is a little haphazard, even if your organisation encourages people to socialise and talk about work. Therefore, it will require some kind of structured approach to produce ideas more consistently. I consider there are three structured approaches to generate ideas, which I term: Structured Unprovoked Structured Provoked Structured Unlearning Let’s review them. As usual I would appreciate your feedback to broaden my perspective. Structured unprovoked Common in the workplace, someone gets a...
by John Brooker | Apr 23, 2012 | Tools
Reason for Use It is a challenge to dream up an idea from nothing if you believe what Koestler says[1]: “The creative act … does not create something out of nothing;” As he continues, most ideas come when we uncover, select, re-shuffle, combine and synthesise already existing facts, ideas, faculties and skills. It is reasonable to assume that you and your group have a large amount of information about the Focus of Innovation. Therefore, the tool I describe here, an adaptation of the much used “What If” technique, elicits all of the current information the group has, relevant to the Focus of Innovation and asks how it might be different. E.g. an author sitting down to write a story about Napoleon’s war with Russia needs to find an alternative to War and Peace. The author might create an alternative plot if he or she were to: List many of the things we know about Napoleon’s invasion: it was 1812; he had to retreat from Moscow; the loss or capture of nearly 500,000 men; the burning of Moscow by the Russians; the terrible winter; the lack of food; the lack of clothing; the Russian peasants making raids etc Ask ,“How might this be different? Now we have much more material for creative thinking. Our author writes a book about how General Napoleon enters Moscow as a welcomed heroine, spends the summer forming alliances with the Russian peasantry (possibly through Facebook) and sweeps through Eastern Europe establishing French themed shopping malls. This approach enables the author to be… novel, and make the plot of War and Peace seem rather narrow. Which...
