by John Brooker | Apr 1, 2016 | Free Articles, Innovate
“It occurred to me by intuition and music was the driving force behind that intuition. My discovery was the result of musical perception.” Albert Einstein Want to encourage more innovation? There are regular discussions on Linked In forums and elsewhere about innovation and what it is. Is it a lot of small steps over time that transforms a company (as heard at a dinner recently) or is it a paradigm change that shakes up an industry (as discussed in a telephone call yesterday)? I had racked my brains for a while to find a simple way to describe my thinking and this week, inspiration struck. For some reason, my computer started playing music tracks at random (I suspect childish fingers at work). Suddenly, I had the soprano of La Bohème fading in to James Morrison, followed by a snatch of Beethoven’s 9th Symphony, leading in to a (surprisingly catchy) rap song my son had downloaded. The thing was, it worked; they segued in to each other with a few rough edges. The inspiration was that if we equate music to innovation, there is no need to differentiate. Whether it is a thirty second advertising jingle, the theme tune to a TV series, a three minute pop song or Beethoven’s 9th, it is all music. So Let’s play with the metaphor of music here. As creative leaders, let’s not waste time arguing whether this is music or that is music. Good jingles can launch products in to popular culture; the writers of the Neighbours’ (Australian soap opera) theme tune have made a fortune and Beethoven has inspired millions. There...
