by John Brooker | Apr 25, 2012 | Innovate
Yes! And… Creative Gorilla # 105 Social Media is changing the way we do business. How might you benefit from it?… “The advent of Social Networking and Social Media has been the biggest boost for individuals to take responsibility for their personal brand.” Penny Power, Author of “Know Me, Like Me, Follow Me” How can you make the most of Social Media as a creative leader? Last week, I attended an excellent retreat led by Thomas Power, the Chairman of Ecademy and a world authority on Social Media. I and nine others were introduced to or updated on the power of Social Media and how we can use it to build our personal brands and companies. Social Media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. {For more of the definition, visit Wikipedia here, or Google: Social Media Definition. There are a number of them] I have always been a little sceptical about Social Media and went along because, as a creative leader like you, I had an open mind. In reality, I didn’t understand it; it was a revelation for me to end up so excited and humbled at the same time! So After four days of reflection I assembled some learning points which I would like to share with you. These are my own, others attending and Thomas, may have obtained a different interpretation. The world is moving / has moved this way and individuals and companies need to be part of it – it is no longer optional People in organisations should understand that they can use...
