74 Make New Technology a Success

YES! AND… Creative Gorilla #74 If you want technology to be successful, you have to ensure it meets a few clear criteria…   “New technology turns adult and child roles on their head. If technology is easy to use now, we should say “it’s adult’s play” not “child’s play”. John Brooker ~ Adult player What makes a new technology product successful? I’m writing this in my hotel room in Morocco, having just finished my first ever video call to my family. This excited me so much that I was jumping up and down and clapping with excitement when we connected. We used Windows Live Messenger to make the call, which my daughter showed me how to use at the weekend. Once I had connected to the hotel’s internet (two minutes), it took me just a minute to set up the video call, with a bit of on line coaching from my children. This technology has given me the opportunity to see and talk to my family, easily, simply and for free (hotel internet prices aside!). They can show me their homework, we can play games and generally have fun, so much so that we spent forty minutes on the call. On the telephone, it is usually a couple of minutes’ chat and then they get bored. It also costs me £1.25 a minute. Some of you with a key driver (e.g. speaking to relatives overseas) may have been making video calls from your PC for quite a while, many more of you will use video conferencing at work so what is the big deal about my experience? Well, I think...