by John Brooker | Jan 27, 2012 | Facilitate meetings
YES! AND… Facilitate. Innovate. Transform – Creative Gorilla # 27 Metaphors are a great tool for transformation and innovation. Are you using metaphors to their full power? “The metaphor is probably the most fertile power possessed by man.” Jose Ortega y Gasset (1883 – 1955) Spanish philosopher “Tim, you’ve changed. You’re caring. Giving. You’re… loving. And you’ve got a termite coming out of your ear.” TV Programme Home Improvement; script We were driving round the Shamwari Game Reserve in South Africa, when our ranger stopped at a termite hill. “This one is dead” she remarked. “The aardvark (anteater) has burrowed in to feed on the termites and has rooted out the queen along with the others. Without the queen, the colony dies within weeks.” As we drove on I considered that if the aardvark had been brighter, he could have had an endless supply of food, as the queen produces twenty thousand eggs a DAY. I wondered too if we couldn’t use this as a metaphor for some organisational interventions. In a bid to capture the most “termites”, e.g. obtain greater productivity, from the “termite hill” i.e. the organisation, the “aardvark” i.e. management, destroys the “queen” that sustained it, e.g. its creative staff? Having pondered that, I got on with my holiday! So Metaphors are a powerful way to view a situation. Zoltan Kovecses explains in his book (“Metaphors. A Practical Introduction”) that the metaphor has a target (e.g. the organisation) and a source (e.g. the termite hill). You compare the characteristics of the source (e.g. aardvark eats queen) with the characteristics of the target to visualise the target, (I’ll let you imagine your...
