by John Brooker | Jun 6, 2012 | Develop Opportunities, Innovate
How might you influence to innovate? “If you are going to influence the future you have to master four ways of perceiving things: as they were; as they are; as they might become; as they ought to be.” Dee Hock. Founder of the Visa organisation. Recently I was bag packing in a supermarket with a group of young Scouts to raise funds for the Scout troop. When I first asked people if we could help pack their bags, I was often refused and I learned quickly that it was best to have the children ask them. It seems the sight and sound of a seven year old with a cherubic face melts the heart and influences most shoppers to accept. Influence is as relevant to implementing innovations as it is to fundraising. I read One From Many: VISA and the Rise of Chaordic Organization by Dee Hock, the founder of the innovative Visa organisation, in which he describes its conception, the issues he had and how he overcame them. It struck me how well Hock influenced people when he had little or no authority. In their book, The Leader’s Guide to Influence, Mike Brent and Fiona Dent provide a very useful model on two axes which I summarise here (see illustration above): On the axis of emotion you influence through Logic or Inspiration On the axis of involvement you influence through being Assertive or Participative I will describe four examples from Hock’s story to illustrate this but first some background. Background Visa emerged from the original BankAmericard credit card programme. Back in the Sixties, Bank of America (B of...
