How to Enhance Your Creative Thinking [Yes! And. Blog # 140]

If you want to enhance your creativity you need to interrupt your trains of thought …    “I have coined the term “bisociation” to make a distinction between the routine skills of thinking on a single plane, and the creative act which always operates on more than one plane.   Arthur Koestler, Philosopher How might you enhance creative thinking? I was on holiday in Spain last week and with glorious weather and time to think I began playing with a concept that I last wrote about in Yes! And Blog 80.  This was the idea of using a railway metaphor for how people think and create ideas, leading to how you can stimulate your creative thinking. As I pondered on it, the whole concept became a lot clearer for me so I thought I would build on that last article. In this telling of the metaphor, the track is your life path. All of your learning, skills and experience sit in carriages (or coaches). The carriages at the back contain all of the information from your childhood, one each for pre-school, primary school and secondary school, perhaps one for childhood outside school (chunk the carriages how you like). This is your own “train of thought” (sorry for the pun!). Information was poured in to the carriage(s) from the world outside, either actively introduced through interaction with people, by personal experience or passively absorbed. These carriages now contain memories. You can access the carriages and the memories but logically cannot add anything as you move on to a new piece of track (another period of your life). The memories are your...

Create Ideas Systematically [Yes! And Blog #142]

“What if we: Divide; Reduce; Enlarge; Adapt (use and form); Mix; Exclude; Replace; Switch?” John Brooker   DREAMERS create ideas systematically When I was a student on my Masters of Business Administration (MBA) course, I regarded as sacrosanct the theories, tools and techniques we were taught. The gurus of strategy, marketing, innovation et al were demi gods and we should bow to them reverentially. This was easy to do because as a student doing a full time job and a part time MBA, I was often short of time to think. Having gained my qualification, I became a tutor. With time to think, I was able to cast a more appraising eye over the materials and realised the gurus were as human as me. I really started to learn the materials and began to question the theories, tools and techniques. This was a revelation to me and I urge students to challenge the theories and bend the tools and techniques to their own ends. Whether it works or fails, they will have learned something by doing their own thinking. SO This week, I was reviewing Robert Eberle’s classic mnemonic “SCAMPER”: Substitute; Combine; Adapt; Magnify / Minify; Put to other uses; Eliminate / Elaborate; Rearrange / Reverse (please see Yes! And blog 136 for a short review). You can use this tool with “What If” questions to generate ideas by challenging various aspects of a situation, service or product. It makes the process very systematic. This works very well, however, this week I was in a curious mood and thought, “Put to other uses” is not that elegant (the “Put” on its...