by John Brooker | Mar 18, 2012 | Facilitate meetings, Innovate
YES! AND… Creative Gorilla # 78 The quickest way to stop people generating new ideas is to belittle the deliverer of creative ideas … “Scudamore made his first sensible move in 19 days by calling time on his crazy idea.” Daily Mail Have you ever had an idea stamped on…how did it make you feel? On the tube recently, I noticed the back page of the “Daily Mail” and the quotation above. The “crazy idea” referred to, was to hold a 39th game of football for each team in the English Premier League. They would play in places like Australia and China, so fans in those countries could see top teams, like Manchester United, Chelsea and Fulham (joke there for English football supporters), play locally. Reading the article further, I came across some colourful phrases related to the idea, “subjected to worldwide derision”, “an abuse to football”, “humiliating circumstances” and “giant gaffe”. Other newspapers have printed articles on a similar theme. I could write another article on “selling the idea” (and probably will) but for this one, let’s focus on the reaction to the idea, which has been hysterical to say the least. Richard Scudamore is the Chief Executive of the English Premier League, a league that gets a lot of money from international business e.g. TV rights, sales of kit etc. It is surely his job to develop new ideas for the League and its teams to make more money internationally; and more money invested in the country is good for United Kingdom Inc. Whilst this idea may not be the right one for many reasons, surely we...
