by John Brooker | Mar 28, 2016 | Collaborate, Develop Opportunities, Facilitate meetings, Tools
“Is there a more constructive way to do SWOT analysis?” John Brooker The Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis has existed as a planning tool for decades. I see it used most often as a 2 x 2 matrix, where the Strengths and Weaknesses are focused on the internal situation in an organisation and the Opportunities and Threats focused on the external, (but that is not an absolute requirement) Issues With the SWOT With that much history behind it and based on the amount of usage it gets, it can be said, fairly, to be a successful tool. However, because a tool is successful, does that mean that you as a creative leader cannot reconsider how you might use it? No. So, on what basis might you reconsider using SWOT in your next meeting? Here are a couple of thoughts: To overcome the extensive use of SWOT People, especially those in senior teams, can be bored with using it. This can lead people to have complete disinterest in using the tool or using it in a mechanical way – they “go through the motions”. This can lead to poor analysis or inaction as a result of the analysis. To avoid the language of the tool Invented in 1964, no doubt the tool carried some baggage from the ex-military leadership model still in management at that time. The term “weakness” is not something that those of us in the Solution Focus world use. We prefer to focus on what works, and if something doesn’t work, talk more about what we want to happen rather than delve further into...
