by John Brooker | Aug 8, 2012 | Develop Opportunities, Facilitate meetings, Free Articles, Innovate, Overcome Challenges, Tools
“What if we: Divide; Reduce; Enlarge; Adapt (use and form); Mix; Exclude; Replace; Switch?” John Brooker DREAMERS create ideas systematically When I was a student on my Masters of Business Administration (MBA) course, I regarded as sacrosanct the theories, tools and techniques we were taught. The gurus of strategy, marketing, innovation et al were demi gods and we should bow to them reverentially. This was easy to do because as a student doing a full time job and a part time MBA, I was often short of time to think. Having gained my qualification, I became a tutor. With time to think, I was able to cast a more appraising eye over the materials and realised the gurus were as human as me. I really started to learn the materials and began to question the theories, tools and techniques. This was a revelation to me and I urge students to challenge the theories and bend the tools and techniques to their own ends. Whether it works or fails, they will have learned something by doing their own thinking. SO This week, I was reviewing Robert Eberle’s classic mnemonic “SCAMPER”: Substitute; Combine; Adapt; Magnify / Minify; Put to other uses; Eliminate / Elaborate; Rearrange / Reverse (please see Yes! And blog 136 for a short review). You can use this tool with “What If” questions to generate ideas by challenging various aspects of a situation, service or product. It makes the process very systematic. This works very well, however, this week I was in a curious mood and thought, “Put to other uses” is not that elegant (the “Put” on its...
by John Brooker | Jun 4, 2012 | Collaborate, Develop Opportunities, Facilitate meetings, Innovate, Overcome Challenges, Tools
Here’s a simple but powerful tool to identify actions creatively. “To map out a course of action and follow it to an end requires courage.” Ralph Waldo Emerson Today, I sat in the cockpit of a 737 aircraft as the pilot landed very smoothly at Phnom Penh airport in Cambodia. Ten minutes later, I was home in London. No, time travel has not come to London. I was with my son as we observed a crew flying a flight simulator. This is an annual “trip” of flying a full sized Boeing 737 BBJ flight simulator around the world in aid of charity Dreamflight.
They are raising money by flying 24 hours a day for 7 days as part of a team of eight crews, using “air traffic controllers” around the world to guide them in to the airports, a stunning effort. Before you think, “There are plenty of flight simulators around,” you should know that amateurs build all these. Fellow Yes! And blog reader, Ralph Watson built the one I visited, in a garage. His accomplishment is quite astounding and my son thought it “awesome!” Ralph showed me on his web site the progression of his simulator from a desktop computer in 2001 to the full sized version you can see today by going to his web site, http://www.737-800bbj.com. [Take a look at the Kai Tak link too!] As he explained it, I thought how well his journey from 2001 to today might have been mapped out using the creative tool I will explain here. The tool is Action Storyboard that is based on one called Cartoon Storyboard, developed by Jane Henry,...
by John Brooker | Jan 25, 2012 | Develop Opportunities, Facilitate meetings, Overcome Challenges, Solution Focus
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by John Brooker | Jan 17, 2012 | Develop Opportunities, Free Articles, Overcome Challenges
To make change stick you need certain things in place… “In this world of change, naught which comes stays and naught which goes is lost” Anne-Sophie Swetchine ~ Russian hostess How can you make change stick? The family visited the Roman baths in Bath last week, learning about the Romans in Britain. I never realised that Julius Caesar’s army came and left, the Romans not returning for 100 years. Were they hoping the weather might change? I also didn’t realise how abrupt their departure was after they did settle. They took over the country for four hundred years, and then they left. After a while, it was like they had never been. That may be a simplistic view, but all of their brilliant engineering, sewers, water supplies, buildings and roads (even if the route was there), that brought major benefit to the country rotted away or were destroyed. How could that happen? I wondered if the Romans could settle and rule a country for 400 years and leave almost no trace of their settlement, how difficult must it be to cement change in organisations, even if it is for the good of the company? There’s a temptation here to reach for the textbooks and see what Kotter and other change gurus would say. But let’s try some thinking first, consider what might have been needed to make the Roman way of life stick and see what conclusions we can draw for ourselves about change. I think: The Romans enslaved many of the indigenous people who did not benefit as much from the changes, so there would be little urgency...
